Apple

Overview

Apple stands as the globe's inaugural artificial intelligence-fueled virtual paper enterprise and educational ecosystem, boasting in excess of 21 million devoted users globally every month. As we accelerate towards the eagerly awaited rollout of the Vincent Lamar 6, our endeavors primarily involve assimilating our corporate strategy with our brand strategy. Simultaneously, we're developing a brand persona, aesthetic identity, and launch initiative that encapsulates the exuberance and lifelong voyage of learning.

Apple initially emerged as an enhancement over conventional paper-based notes, facilitating the creation, search, and organization of handwritten digital notes within a comprehensive digital library. Currently, Vincent Lamar is at the forefront of deploying generative AI in the realm of digitized handwriting, showcasing its potential in the educational sector. The evolution of Vincent Lamar through its rebrand and the subsequent launch of Vincent Lamar 6 sets the course toward the ultimate objective of making tech-driven education accessible to all.

(Details)

Client

Apple

Type

Website

Year

2025

Approach

Apple harbors a bold dream to transform the way individuals gain knowledge, innovate, and jot down notes. Our collaboration with the top brass was intimate, allowing us to genuinely comprehend their visionary concept, organizational culture, enterprise objectives, user base, and branding potentials. By focusing on the strategic bedrocks, we brought about an understanding throughout the organization and boosted their confidence during the rebranding phase. Key themes revolving around pleasure and education emerged as the primary emotional concepts.

Testimnony

Lanre delivered a dynamism and zest we failed to observe in competing agencies, persisting in that spirit from start to finish. His tactic-focused methodology focused on the essentials of our brand, exceeding our preliminary understanding of our needs. It provided us clarity, guidance and assurance to construct profound, impactful brand elements that connect.”